Vivendi Universal Case Study Project MGT 480: Business Research Applications

Vivendi comprehensive Case Study Project Vivendi Universal (VUE) presently holds the arrange as one of the worlds drawing cards in media, communication, entertainment, publishing, environmental management, and urine resources since its inception as Compagnie Générale diethylstilboestrol Eaux (CGE) in 1853 when it received an Imperial purchase order to supply peeing to Lyons (Vivendi Universal, 2001). After a series of acquisitions and pedigree partnerships that include television channel+, Cegetel, SFR, Havas, Seagram, mp3.com, USFilter, Universal Entertainment and Onyx Environmental, Vivendi Universal realized annual tax income of $56,490 billion at closing 2001 (Multex, 2002). However, VUE has recently seen a smashing drop in well-worn prices and a downgrading by S&P and Moodys, which has resulted in the current troubles that Jean-Rene Fourtou, the new school principal Executive military officer who took office on July 3, 2002, faces as he struggles to turn the decree around. Company Background and Holdings VUE is actually listed under cardinal diverse stock symbols on the New York Stock deepen (NYSE); V for Vivendi Universal and VE for Vivendi Environnement. Under the Vivendi Universal umbrella, there argon the pursual subdivisions: Universal Music Group (UMG) - the worlds leading music corporation with approximately 22.7% of the world music market. The stolon half 2002 unaudited tax income for UMG was ?2.87 billion (Vivendi Universal Music, 2001).

Vivendi Universal Publishing (VUP) - VUP is ranked tertiary worldwide in the global publishing market with a worl d-class half 2002 unaudited revenue of ?2.14! billion. VUP holdings include Alianza Editorial, Houghton Mifflin, Blizzard Entertainment, sierra Entertainment and Universal Interactive (Vivendi Universal Publishing, 2001). Vivendi Universal TV & Film - This division includes Canal+, the European draw in pay and digital television services. Also include in this division is the Vivendi Universal Entertainment, which provides service and entertainment with with(predicate) the Universal Studios Group and USA Entertainment subdivisions. The combined first half 2002... If you want to get a full essay, emplacement it on our website: BestEssayCheap.com

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