A Mutable Self

Haley Wiedenman English 101 Brit Ashley 4/8/11 When reading â€Å"A Mutable Self†, by Mary Catherine Bateson, I am forced to analyze why I am myself. For several years I have stubbornly believed that I have become myself by myself alone and have not been influenced by the things and people around me. I didn’t want to admit that I am in fact tightly connected to people of my past and they have influenced who I am greatly. Bateson makes it clear in her writing that â€Å"no one –fetus, child, or adult- is independent of the actions and imaginations of others. Though we have the power to alter ourselves, the fact that we do so because the influence of others proves that we can never break the connection of the people who we have been subject to, making us somewhat dependent of those around us. Bateson brings this subject to our attention to spread an awareness of how we come to be under the influence of others. Not only does she inform us of the ways of ourselves b ut also she enlightens the reader of cultures around the globe.Taking in this information has the potential to change readers view and allow them to have a greater understanding of the world around them. In opening this door Bateson is creating a continual awareness that will aid the reader in their daily life though the understanding of themselves and others. On the contrary to popular belief, Bateson has faith that â€Å"the self is learned, yet ironically it often becomes a barrier to learning. The way that I perceive this is that we often are so stubborn with the views of ourselves that we deny any opposing views given by others, which in turn blocks our access to further knowledge. Once we have an idea in our head about a certain thing, it is often difficult to persuade us otherwise. In the works of Bateson she writes a personal story about her visit to an Iranian kindergarten. In her visit the teacher allowed a period for drawing time to the students. At the end of there time the teacher went to each student, collected the drawing pencils, and threw away each of there creations.I come from a home where my first piece of art I brought home remains framed in our living room. So, to me, it is extremely sad that these children are not rewarded for their creative efforts. Instead of a high five and gold star on our artwork, these small children just watch as their masterpieces fall into a trashcan. The difference between Iranian culture and my own is huge. Though I am sure they have there own motives for their ways, I personally am glad I grew up in a home where I was praised for my hard work.Even though I enjoyed reading this essay, I do believe there are a few things Bateson could have done my successfully. Her writing is a bit repetitive, which I suppose is an effective way to make your point clear, however it can also make the reading a bit dull from time to time. Another item she could have improved on is her connection to the reader. Many of her exampl es where of other cultures, and while this may be extremely interesting, it does not relate to the most the people who will be reading this essay.It could have been more triumphant if Bateson would have both related to the common reader and added other cultural insight. Connections between the Essays: 1- The self is ever changing – pg. 252 What is the Self? & pg. 272 A mutable Self 2- People and culture around you shape the self – pg. 261 What is the Self? & pg. 269-270 A Mutable Self Questions 1- Can we disconnect ourselves from our family/community to become independent and find our true selves? (w/ out outside influence) 2- What effect does our childhood have on our lives?

American history since 1876

Wars often have a significant impact upon the domestic development of a nation. Every nation at one point or the other has experienced a war of some sort and this has gone a long way in shaping economic, political and social lives of citizens. United States in particular had a fair share of wars especially looking back at the last two or so decades. The World War and the Cold War were very instrumental in shaping what the United States of America is today. This discussion looks at how these two wars brought about changes in the political, social and economic arenas (Martin, G.S. 2004). The Second World War commonly referred to as World War 2 was conflict in the military that was felt throughout the world by all nations. The Cold War on the other hand was subsequent to the Second World War and it was a conflict between the western region of the world led by U. S and the Soviet Union. The effects of the world war were evident in many countries and United States was no exception. The ef fects were both negative and positive. They were negative in the sense there was a lot of destruction of property and many lives were lost.However there are also many positive effects in that many developments were achieved. The first notable development was in the area of technology. It is during the world war that the forerunner was developed which would later bring about the development of television. This paved way for the growth of the economy of what was later to become the world’s superpower. It was not all about growth. As already mentioned the Second World War also had far reaching negative effects.One of the greatest economic devastations that have always been associated with the Second World War was the Great Depression where banks closed unemployment soared as factories closed down, people starved, there were long queues for bread and the rural folks lost their mortgages. It was due to deteriorated housing conditions, unbearable working conditions and unavailabili ty of essential commodities that is said to have brought the economic growth down. The government’s ability to control the economy through control over spending and consumption emerged during the great depression.It is thus believed that the Great Depression did contribute indirectly to the growth of the economy of the U. S. It is also clear that the Cold War left the U. S as the only super power with Russia having collapsed (Martin, G. S. 2004). The World War 2 and the Cold did also have effects on the social and cultural life of the Americans. It was evident that after such a long period of war American citizens were finding it hard to adjust to the ordinary life. It took them a couple of years before they could adjust but finally they were able to.However from research conducted there are clear indications that the general living standards of American citizens improved. In conclusion it is clear that the Second World War and the Cold war did have a great impact in the inte rnational community and United States in particular. The effects were both positive and negative. However in most cases the positive effects are more visible as America emerged as the world’s super power due to these wars. Words: 555 Reference: Martin, G. S. (2004). The Second World War: A Complete History, New York: SAGE.

Biology Post Lab on Osmosis and Diffusion

Brian Toohey Biology Mrs. Heimforth 12/06/10 Diffuse the Osmosis Section 2: Introduction Step 1: The scientific concept of this lab was to see how osmosis transferred the substance through the cells to reach equilibrium. Step 2: My hypothesis was that the bag with 60% sucrose then it would be heavier than the bag with tap water or 30% sucrose. I thought this because I thought that there would be more of a substance change in 60% sucrose. Section 3: Methods First get 3 pieces of the same length of tubing then get 6 pieces of string. Fold one half of the tube over and tie the end with string.Then add 5 ml of 30% sucrose solution in the tubes. Squeeze the bag gently to release air fold it over and tie it with another piece of string. Rinse bags under water then dry. Then weigh bags to nearest tenth of a gram and record. Then place one bag in each of the beakers. Then let them sit for 30 minutes do not touch. Remove bags quickly rinse and dry and reweigh. Then record results. Section 4: Results Step 1: | 60% sucrose | 30% sucrose | Tap Water | before | 6. 2 | 4. 6 | 5. 4 | after | 4. 3 | 4. 5 | 4. 8 | Step 2: As the sucrose decreases so does the weight.I have found that when you decrease the amount of sucrose it will cause the water to go outward making the bag weigh less. Section 5: Step 1: The lab experimentation did not support my hypothesis because the weight decreased more with the sucrose. Step 2: The specific data that made my hypothesis wrong is the fact that when we added less sucrose the after weight decreased as shown in my graph. Step 3: The results did not support my hypothesis because when the water was greater on the inside it went outside by using osmosis but when the water was greater on the outside it went inside making the bag heavier.Step 4: When we were conducting the experiment one bag might have sat in the cups to long. Step 5: I have learned that water is the only thing that can be sent through the cell without using energy. I also learned t hat through diffusion smell spreads. Step 6: I learned that it is very hard to keep track of things you don't label it takes a lot of memory. ;)Section 6: References Postlehwait, John H. , and Janet L. Hopson. Modern Biology. Austin: Holt, Rinehard, and Winston, 2006. 65-73. Print

U.S. History 1945 to 1992 Essay Example | Topics and Well Written Essays - 750 words

U.S. History 1945 to 1992 - Essay Example Divisions emerged in Poland and Germany, there was formation of COMECON and NATO, and America utilized economic and military intervention to defeat Communist forces in Turkey and Greece. America wanted the European and Asian countries to adopt capitalism while the Soviet Union wanted to expand Communism. The Cold War had begun by 1949, as America and the Soviet Union confronted each other economically and politically without engaging in war. The Marshal Plan saw the United States affirm its economic dominance by providing financial aid to countries in Europe that decided to adopt capitalism. It would also mean that the United States would trade with these countries. In the 1950s, the United States was sending monetary aid to China and Korea to help fight communism. Back at home, American politics were totally against communism and the government’s political wing created a loyalty program that ensured that the Americans drove out all communists even in Hollywood. The American citizens were against communism and it was considered a great evil for one to be a communist. America recovered from the great depression, many jobs were created, and prosperity was experienced in the American society because people had the money to spend. This demonstrated that America’s capitalism doctrine was superior to communism. During the John F Kennedy era, the government put a lot of emphasis on foreign policy, as it planned t o quell communist expansion around the world. However, the Cuban Missile Crisis and the struggle for African American to gain equal rights with the White people, characterized the Kennedy era. It was unfortunate that America believed in free people and it was trying to free other countries while the country was plagued by racial inequality. The Cold War was significant in the fight against racial segregation and bringing change for the black people and other minority groups. After President

Peer review-corrections Coursework Example | Topics and Well Written Essays - 500 words

Peer review-corrections - Coursework Example News of vicious treatment in the media hit the waves such as that of Sean Bell, Michael Brown and Eric Garner. Rodney King’s death in 1991 put modern day lynching of the black man in the spotlight. It put across a black man defined by the infamous beatings and role of media in the society and ignited an issue that has stayed ablaze. Some people believe Blacks are unfairly mistreated by police; whose duty is to give protection (Maurantonio, 2014). A study was done by Gallup poll on public perception of how Blacks felt treated by the police. Tests of whether Blacks and Hispanics were more likely than whites to believe the police mistreated blacks. Also, if individuals who reported race relations were good or more likely poor believed police were vicious to blacks (Gabbidon & Higgins, 2008). Results showed that in the public opinion race played a significant role in how Blacks and Latinos were viciously treated by police. A study showed that African Americans and Hispanics are dissatisfied with how police protect and serve the neighborhoods and cities they live in. African Americans hold low regard to police officers than the whites (Weitzer & Tuch, 2005). This is due to a preconceived idea or notion with regards to areas that experience high crime. African Americans are less satisfied when it comes to personal security. There is increased behavior of racial profiling by police and documented racial disparities done to minority citizens (Cochran & Warren, 2012). A study data from BJS police Public Contact Survey on police behavior showed that, when stopped by a white officer, Black males and female hold a negative behavior evaluation of the officer. Also, a same race officer was reviewed with minimal racial profiling. Officers face challenges such as fear and stress while confronting a dangerous individual and savagely violence can result. Questions would arise in the media as to

Bacteriophage therapy Essay Example | Topics and Well Written Essays - 750 words

Bacteriophage therapy - Essay Example Presently, people are in danger from exposure to chemicals that are hazardous risks to infectious burns. Acquisition of the pathogens thus serves as a triumph for medicine. Options available for treating burn patients are often few and only very toxic antibiotics the likes of colistin can effectively work due to their high levels of toxin. It is thus evident that there underlies impending danger in medicine if better solutions for treating patients with severe burns are not sought. It is a result of this observation therefore that this research study aims at carrying out a survey of the use of bacteriophage to treat patients suffering from severe burns. Bacteriophage viruses use bacteria as their host, and, therefore, the human body cells are at no risk at all. With the help of this thesis therein, not only will an analysis of the use of bacteriophage in the infections be sought but also possible threats to the human immune system. Based on a number of lab tests performed by a couple of collected samples, there has been no scientific evidence on the probable toxic potentiality making the widespread use of the bacteriophage over the years. However with intent of adopting them as sole treatment method of dealing with harmful bacteria infections among countries of the west, there is the quest to carry out more scientific research and testing as well as adopt more stringent measures to effectively authenticate on harmless state of the bacteriophage (Fillipis & Mckee 39). Upon some samples being separated from human biopsies, identification for toxic traces, as well as possibilities of the proliferation of cells, was carried out, and the phage passed the test as no traces were evident. On the contrary, researchers posed possible importance of the phage on the survival of cells. Based on this research evidence, therefore, since the bacteriophage showed no traces of toxins in the human

Cybersecurity Coursework Example | Topics and Well Written Essays - 750 words

Cybersecurity - Coursework Example There is the further consideration that while many businesses actively have security measures in place for traditional crimes, the relative ignorance of cyber-crimes has created a more lax environment. Indeed, a recent report by Verizon indicated that close to 90% of cyber-attacks in the last year could have been avoided if the businesses had taken proper preventative precautions. The punishment for committing cybercrime is already significant. In this way one considers that illegally accessing a network can result in between 5 months to 5 years of imprisonment ("Real cost of," 2011). In other instances it seems that cybercrime is not taken as seriously as traditional crime. One considers that Jeffrey Lee Parson created an Internet virus that caused significant damage to countless. However, Parson’s punishment was extremely lenient; in this way he received a sentence that was less than many people receive for a marijuana offense (Mccullagh, 2011). Of course, punishment for cyb ercrime is relative to the specific offense and legal environment. Still, it seems that there may be a degree of leniency involved. Ultimately, it’s clear that the American legal system must increasingly take into account the impact the cybercrime, rather than the fact that it occurs behind a computer desk, when assigning legal punishment. 2. There are a number of ways that compliance would have prevented the attack against Adagia Telecom. The United States government has established a number of compliance measures aimed at preventing or reducing cyber-attacks ("Cybersecurity assurance program," 2012). In this way, Adagia Telecom had relatively lax cybersecurity measures in place. One prominent area that Adagia did not have in place was proper control over automated telecommunications processes. While this factor is generally a major element in oil and gas, and manufacturing industries, it’s clear that it is equally important for Adagia Telecom; the lack of adequate co mpliance in this region greatly contributed to the organization’s cyber vulnerability, as malware was able to infect these automated systems (Heiman 2012). One of the greatest challenges with private industry is an unwillingness to disclose cyber-attacks, as it could impact business strategy. It is important that Adagia have reported the attack to law enforcement. In this way one considers that there must be a culture of disclosure that is established which can act as a deterrent against future criminals. Of course there is always the challenge of locating necessary evidence in such cyber cases, as oftentimes the perpetrators are able to erase the traces of their entrance into the network. 3. There are a number of difficulties policy makers face at the United States national level to get policy that directly targets cybercrime. Similar to much policy implementation, the primary challenge is divergent perspectives between the major political parties. Indeed, the Republican and Democratic parties have already established conflicting approaches to cybersecurity in their current Presidential platforms. Corrin (2012) indicates that there are significant differences in perspective, as the Republicans criticize the Democrats for overly relying on defense capabilities in their approach to cyber security efforts. Another major challenge related to cyber-security is the nation’

12 Angry Men Essay Example | Topics and Well Written Essays - 1250 words

12 Angry Men - Essay Example rovide an intimate look into the American justice system, complete with its breakdowns, weaknesses and strengths, that has withstood the test of time, holding its own among the classic films of American cinema. Far from the highly colorized, flash and bang of modern cinema, â€Å"12 Angry Men† takes place in a single room and involves 12 ordinary men who are each stereotypical of prevalent societal attitudes at the time of the film’s making, but could as easily be transferred to more modern times, forcing the viewer to focus on the psychological action occurring rather than the latest high-dollar computer graphic imagery or fast-moving car chase scene. The production of this film provides it with an importance different from that of its subject matter, setting an artistic precedence in keeping with the intentions of the director and contributing greatly to the impact of the film in general. Filmed almost exclusively in a bare, 16 by 24 foot real-life jury room, this film nevertheless has an interesting production history that lends it weight and appeal that might otherwise have been lost in today’s movie-making mentality.2 Having started as a television screenplay by Reginald Rose, the project was expanded in 1956 for the cinema at the request of co-producer and star Henry Fonda. Created with a budget of only $350,000, the film did not have much room for enticing special effects, elaborate scenery or extensive on-location filming.3 Instead, it was filmed on site in approximately 17 days in the actual jury room of New York’s courthouse. Although color was available for films in this time period, the use of black and white film worked to reduce costs as well as further highlighting the life and death question that hung in the balance as the main point of the movie. The makers of the film took another almost unheard of approach to the production of this movi e in that they hired Sidney Lumet to direct it, a man who had only directed television programs up

RFP Requirements Interview Plan Essay Example | Topics and Well Written Essays - 750 words

RFP Requirements Interview Plan - Essay Example Scope management will then be done through a weekly review of work plan. ` For this Company to appropriately establish this, it will have to establish the weakening areas that have driven for a redesign consideration; impact of not going through the redesigned project; unforeseen success of the new project; beneficiaries of this improvement implementation; any additional information that needs to be included in the strategy if any; and to finally establish why all the above are necessary. Gadget Inc is a profit making company that needs to establish their efficiency requirements and that of their customers. This company will settle for requirements driven strategy as all their measures are geared towards making enormous turnovers and satisfying their clients too. Above and beyond, they need to compete fairly with their competitors in the available markets. This strategy focuses on identifying business requirements separately from company’s and technological limitations. Customers in the market are determined to get products worth their pay in exchange. Therefore, Gadget Inc products have to be durable, in better sizes or quantities, of varying prices for all economic classes of people (low and high classes), and better than for other competitors. In requirements-driven approach, the strategy is to gather enough information or data which will enable the project team to come up with a competent system for business solution modeling. The customer needs to have a feeling of being listened to and engaged in determining end product. Stakeholders are always part of the design and production team. Their involvement inputs production costs, managerial costs and decision making. Additionally, they gather requirements from varied perspectives (as shown in the diagram above) as settles for result driven approach to ensure that the business output meets the desired product. A requirement interview will be determined

Public School Essay Example for Free

Public School Essay The Perfect Public School will be established with the vision to provide the quality education to the students of the Fateh Muhammad Jatoi and to enable them to compete at the national and international level. To achieve this vision the school will have the very well experienced and well groomed faculty that will provide the education on modern lines that will inculcate the students as well as their parents for the betterment of their children career development. The quality education that provide in our school is at low price as compared to our major competitors Beacon house, Frobels, roots and City school etc. The Perfect school is developed in order to facilitate the Pakistanis to get education as good and excellent as the students in Perfect school Pakistan. The Perfect school is located in Pakistan and is well renowned in all over the world for its Excellency in education field. Students from far flung countries go there with the aim to study and to get benefit from their quality education system. The Perfect school of Pakistan is also ranked among the top ten schools of the world. Moreover the Sindhi students also go abroad to study in this school and they score quite well as compared to other fellow students. The only difficulty that the Pakistani students face while going abroad is that they have to pay a huge sum of money for visa and passport requirements. The Perfect public school is going to be established to provide quality education as did other schools of Pakistan. The Perfect public school will be affiliated with the B. I. S. E Sukkur. The educational industry that provide these types of services includes the competitors like beacon house, Frobels, Roots and City school. These institutions are established with the purpose of providing the quality education but initially they have done their job quite well in providing excellent education, and with the passage of time they start diverting from their core mission of providing quality education. Now their focus shifts to provide the luxurious environments to the students and not to provide the quality education. The students living in the luxurious environments are used to enjoy the beauties or luxuries of life and are not willing to hard work, normally student involves in other activities which lead them to depression and illegal works. The Perfect staff is well trained to guide the student about their career development. The Perfect school is one of the prestigious students and established in the capital of Pakistan in F-10 Islamabad. The reason behind choosing this location that is capital of Pakistan is that we can get attention to the people. Secondly the people living in that part are very well aware of the educational needs and they fully know the importance of good education. Thirdly there are a reasonable number of foreigners living and they want to get their children to get a quality education. Fourthly there are mostly living the elite class of people in Islamabad and our business is mostly targeted to the elite class. The Perfect public school comprises of an elegant building, three grounds for outdoor sports activities of the students and one sports complex for indoor activities like table tennis, badminton, squash etc. The school will consist of almost 5-7 class rooms, 1 staff room and one principal office. The class rooms will be very well decorated and well furnished. The male and female staff will be hired for better education. As principal, I will regularly visit the classes, our progress towards implementing the strategies within the Business Plan, as well as the achievement of milestones and targets. Our values Success for every student. Diversity Ideal Customer The ideal customer for the Perfect Public Schools foreign language programs falls into one of two categories. The first is a middle class working person who feels the need to learn a foreign language either for a pressing work-related need, a desire to have more options in career, or a wish to travel to a foreign country and enjoy the experience more. These individuals, however, feel they cannot afford one-on-one tutoring, but are too social to be able to be content with a book, online program, or software to learn the language. They desire a classroom experience both as a structured approach to force them to make a commitment to the language learning and as a means to have extensive social interaction through the process. Market Description Perfect Public School targets customers with the following characteristics: 05 to 15 years of age Locals Male and Female Situation Analysis The Perfect Public School will be in the first year of business as a start-up operation. The School believes that the market demand for their services will be great and are convinced that a cohesive marketing strategy is required for The School. Market Summary The Perfect Public School possesses good information regarding their market and the target segments that they wish to serve. The School will leverage this information to better understand who is served, their specific needs, and how The School can better serve them. Market Needs The Perfect Public School will provide the education with a source of knowledge. This market need is important as many parents’ are faced with the dilemma of using their limited income on education. Pricing: The Perfect Public Schools fees will be noticeably better than local schools. Market Trends The market trend for schools reinforces consolidation. Market Growth In 2012, the global educational system/industry as a whole was 897 Million industry. The education system is forecasted to continue its record growth. Pakistani society in particular has become increasingly reliant on education. This conclusion seems to be fairly intuitive as many individuals have a vested interest in living longer and more educated. SWOT Analysis The following SWOT analysis captures the key strength and weaknesses within  the area, and describes the opportunities and threats facing The Perfect Public School. Strengths †¢A unique, current business-environment-appropriate business model. †¢Excellent staff who are highly trained and very competent. †¢Games. Weaknesses †¢The lack of visibility and brand equity of a start-up business. †¢Lack of true experience. †¢Government intervention/regulation into education is possible. Opportunities †¢Outside pressure on students. †¢The constant growth of the number of students taking education. †¢Newly formed alliances of school systems. Threats. †¢The entry into the market by an established school. †¢Some event that cripples education. Competition Competition takes many different forms in the education industry. †¢Chain of schools: These are private national chains such as City School. Keys to Success The keys to success are: Male and female students. Low overhead and operating costs. Normal prices and services. Financial Objectives A double digit growth rate for the first three years. Reduce the variable costs associated with servicing each student order by 4% a year. Profitability by the end of year. Sales Forecast. Sales Forecast 2013 2014 2015 Sales Walk-in customers (students) 83,056 243,778 343,540 New Old customers 76,994 976,543 1,234,654 Total Sales 360,050 1,720,321 2,078,194 Direct Cost of Sales 2001 2002 2003 Walk-in customers 111,664 453,705 514,559 New Old customers 79,647 439,444 555,594 Subtotal Direct Cost of Sales 191,311 893,149 1,070,154 Expense Forecast Marketing expenses are to be budgeted so they ramp up quarterly. These intervals are chosen because they are the common intervals that students who are getting several types of courses in same school. Controls. The purpose of the marketing plan is to serve as a guide to the organization. The following areas will be monitored to gauge performance: Revenue: monthly and annual. Expenses: monthly and annual. Repeat business. Students’ satisfaction. Contingency Planning Difficulties and risks: Problems generating visibility. Difficulty developing sufficient talent. An entry into the education market from an already established, larger schools like City and Grammar School. Worst case risks include: Determining that the business cannot support itself. Having to lab equipment to cover liabilities. Competition.

Toyotas Management Philosophy

Toyotas Management Philosophy The Toyota Way describes the 14 principles that form the foundation of this uniquely successful management style. Using profiles of a diverse group of organizations, from a variety of industries, it demonstrates how this model of success can be applied in any organization, to improve the quality, efficiency, and speed of any business process, including sales, product development, marketing, logistics, and management. This blueprint of Toyotas management philosophy offers managers in blue-collar, white-collar, manufacturing, or service environments specific tools and methods for becoming the best in their industries on cost, quality, and service.   Principle 1: Management decisions should be based on a long-term philosophy, even is short-term financial goals may suffer. Principle 2: Create constant process flow to bring predicaments to the surface. Principle 3: Employ pull systems to evade overproduction. Principle 4: Balance out the workload (heijunka)-work similar to the tortoise, not the hare. Principle 5: Construct a culture of ending fix problems, to get excellence right the first time. Principle 6: Consistent tasks are the basis for continuous development as well as employee empowerment. Principle 7: Make use of visual control so that no problems are concealed. Principle 8: Employ only reliable, carefully tested technology that complements your people along with processes. Principle 9: Grow leaders who systematically understand the work, comprehend the philosophy, and train others with it. Principle 10: Increase exceptional people with teams who go along the companys philosophy. Principle 11: Value your extended set of connections of partners and suppliers by testing them and helping them develop. Principle 12: See for yourself to meticulously appreciate the circumstances (genchi genbutsu). Principle 13: Formulate decisions little by little by consensus, thoroughly considering all options: put into practice decisions quickly (nemawashi). Principle 14: Grow to be a learning organization through persistent reflection (hansei) and nonstop improvement (kaizen). While Jim Collins describes in his book, Good to Great his concepts of people and leaders. Level 5 Leadership the Level 5 Leaders are not the types which are charismatic and media. Chances are youve by no means heard of them. They are seen as humble, self-effacing as well as more concerned about the success of the company than their individual accomplishment. First Who, Then What Through a bus analogy, Collins argues that great companies first get talented people on the bus, then settle on where to drive it. As stated by to Collins, the right people are your largely important asset. Confront the Brutal Facts but Yet Never Lose Faith Those Good to Great companies continue unwavering faith that they can as well as will prevail in the end, in spite of of the difficulties, and all at once have the discipline to deal with the most brutal truths of their current reality no matter what that might be. The Hedgehog Concept also known as Simplicity within the Three Circles The Good-to-Great companies do what they be able to do best (as opposed to what they desire to do best), what they are deeply zealous about, and they center on what guides their economic engine. A Culture of Discipline containing a disciplined culture is the other extreme of having a controlled one. Hierarchy, bureaucracy, if not excessive control is not needed. Technology No one in the Good To Great executives position technology as their top 5 drivers. No one of them jumped on the .com bandwagon due to panic. All of them took a careful approach as to how technology can be of great help to them to do what they do well much more. There are so many genuine insights seen in this book. Understand that Collins has no intention to be revolutionary. He is simply reporting data. The proposition is if you could model these significant factors, your company could as well reach the level of vastness. The 5th Level Leader 5th Level Leaders contain a combination of strong will plus personal humility. The 5th Level Leader shows an unwavering resolution and sets the benchmark for building great companies. In equilibrium, he demonstrates a forceful modesty, relies on inspired standards in addition to channels ambition keen on the company, and not into the character. Comparing the two, they are similar in some ways. Collins and Liker both understand how to develop its own business. One of their similarities is their concept of people running the business. They see very good people running the operations to sales as one of their asset. However, there are some differences on how the two authors value business. In his book, Good To Great, Jim Collins describes the business strategies of both successful and unsuccessful firms. Successful CEOs evolve innovative, wealth-creating plans that are long-lived, accommodate flexibility and change, and are firmly rooted in providing genuine value to customers. The unsuccessful CEOs tend to employ quick fix strategies doomed to be short-lived. In his book, The Toyota Way, Jeffrey K. Liker describes Toyotas preeminent form of lean manufacturing the Toyota Production System (TPS). Liker acknowledges that firms can boost productivity in the short term by implementing TPS tools. But long-term sustainability critically depends on what he terms the Toyota Way, which is Toyotas management commitment to invest in its people and promote a continuous-improvement culture. Liker contends that if a company does not understand the culture behind TPS, even though it has all the tools and techniques of TPS in place, the real work of implementing lean has just begun. Essentially, TPS is about applying the principles of the Toyota Way so that workers are contributing to the improvement of the system and of themselves. The Toyota Way encourages, supports, and demands employee involvement, for it is people who carry the system to life by means of working, communicating, resolving issues, also growing together. Thus, it is a culture even more than a set of efficiency and improvement techniques. Based on the authors 20 years of studying Toyota, he offers 14 principles that constitute the Toyota Way and form the basis of the culture behind TPS. For ease of understanding, he divides these principles into the four categories-Philosophy, Process, People/Partners, and Problem Solving-that correlate to the four high-level principles (genchi genbutsu, kaizen, respect, and teamwork) explained in Toyotas own internal Toyota Way training document. The idea of understanding that drives action is one way to put it. Good to great companies worked to understand at a deep level what made their company work, and by continually looking for new answers to the question, they developed the momentum to breakthrough into greatness Their leaders understood success was not about themselves as a person, but about the success of their company. They understood that the right people in the right seats on the bus make all the difference. They understood the importance of finding the truth and acting on it in the form of facing the brutal facts of reality, while maintaining unwavering faith that they would succeed. They understood that tapping passion, extraordinary competence, and the key economic driver builds progressive momentum. They understood the discipline of staying focused on the essentials and stopping the distractions. They understood technology is best used to accelerate momentum, not to create it. Finally, they understood that greatness comes from sustained commitment to disciplined people, disciplined thinking, and disciplined action that creates breakthrough momentum. Such understanding requires the integrated whole of the principles illustrated in this book. The challenge to all is to embody these principles, and by so doing, to live them out in everyday actions and interactions. By so doing, greatness, or even further greatness, awaits.

Implications of Chinese Capital Account Liberalisation

Implications of Chinese Capital Account Liberalisation If China does liberalise, few other events over the next decade are likely to have more impact on the shape of the global financial system. This also sets out a conceptual framework, identifying three separate factors which help explain why the scale of the subsequent movements in capital flows — both into and out of China — could be very large relative to the size of the world economy: (i) ‘Closing the openness gap’- There is a large gap between China’s current level of openness and that of advanced economies. Liberalisation will lead this gap to close, generating large flows in the process. (ii) ‘Catch-up growth’- China’s economic growth is expected to be relatively high over the next decade. So even if China’s capital flows do not increase relative to its own economy, they will relative to the world economy. (iii)‘Declining home bias’- Prior to the recent crisis, the global financial system became increasingly integrated. A resumption of these trends over coming decades would lead capital flows to increase both in China and globally. Summary chart Potential impact of capital account liberalisation on China’s international investment position Based on these three factors and some simple but plausible assumptions, the summary chart shows a hypothetical scenario for China’s global financial integration in 2025. It shows that China’s gross international investment position could increase from around 5% to over 30% of world GDP. The global financial integration of China has the potential to be a force for economic growth and financial stability not just in China but also globally. Global implications of Chinese capital account liberalisation The potential changes in both the magnitude and composition of capital flows outlined in the previous section would dramatically alter the financial landscape both in China and globally. In principle, capital account liberalisation in China could be a powerful force that enables the Chinese and global Implications for China For China, there are several potential benefits of liberalisation which can all be viewed through the broader lens of contributing to economic rebalancing. The Chinese economy is now starting to transition to a new model of growth, away from reliance on exports and investment as the key sources of demand. The new model of growth will therefore place a greater emphasis on consumption as a source of demand and an increase in the production of services relative to exportable manufactures. This is a challenging task and will require an ambitious agenda of structural reforms. Among these reforms, capital account liberalisation will play a key role. A removal of restrictions on outflows, for example, will allow Chinese companies and households to diversify their large pools of savings by investing in overseas assets. This should help to spread risk, reducing the need for precautionary saving and hence free up income for current spending. And it may also boost household income if returns earned on overseas assets are higher than on domestic assets (which is likely given that real deposit rates in China are currently negative due to  regulatory caps). China has the biggest banking system in the world by total assets but it is very domestically focused. If China’s banks were to diversify their balance sheets by expanding abroad — either directly through cross-border bank lending, or indirectly through lending to foreign affiliates — they may become more resilient to an adverse shock in their home market and so be better able to maintain lending to domestic companies and households in China. Allowing more channels for inflows, on the other hand, will help to deepen and diversify China’s financial system, providing alternative sources of capital for Chinese borrowers. Should liberalisation also lead to lower reserve accumulation, it could lead to an improvement in China’s fiscal balance since the return on its FX reserves is lower than the cost of sterilising those purchases. And if it were accompanied by a more flexible exchange rate regime (as was suggested by the Third Plenum), it could allow China to operate a more effective monetary policy, increasing its ability to respond to domestic shocks. All of these factors should promote China’s rebalancing and its transition towards a new model of growth. But there are also risks. There are several notable examples where capital account liberalisation has resulted in instability. The most recent, perhaps, was the Eastern European countries where large capital inflows contributed to unsustainably rapid cr edit growth that ultimately culminated in economic and financial crisis in 2008 (Bakker and Gulde (2010)). Chinese policymakers will need to ensure they have sufficient scope to set policy to offset shocks that could pose risks to economic and financial stability. It will be particularly important to sequence carefully external liberalisation with appropriate domestic macroprudential and microprudential policies to mitigate risks from excessive credit growth and asset price volatility. One concern is that by opening the financial gates, some banks and, ultimately, borrowers in the Chinese real economy may find themselves faced with a shortage of liquidity. China’s banking system is heavily reliant on domestic deposits for its funding, which account for around two thirds of total liabilities. A reallocation overseas of even a small share of these deposits could therefore cause funding difficulties. By  enabling higher real returns for Chinese domestic savers, however, domest ic interest rate liberalisation could help to reduce these risks. Another set of risks are related to inflows. In the short run, there could be indigestion in China’s asset markets, which are still small relative to potentially large inflows of capital. And over a longer time period, inflows could lead to an unsustainable build-up of maturity and currency mismatches in national balance sheets (for example, long-term domestic investment funded by short-term overseas FX-denominated borrowing). Large mismatches are susceptible to unwind in a disorderly way, as was the case for some Asian economies in 1997–98. Finally, the risks arising from a more flexible — and potentially more volatile — exchange rate would need to be effectively managed. Which of these outcomes — more sustainable growth or a rise in instability — would dominate will depend on the accompanying policy framework. The empirical evidence on the costs and benefits of financial openness tends to suggest that countries benefit most when certain threshold conditions — such as a well-developed and supervised financial sector and sound institutions and macroeconomic policies — are in place before opening up to large-scale flows of capital (Kose et al (2006)). This underscores the importance in China of careful sequencing of capital account liberalisation alongside other domestic reforms such as domestic interest rate liberalisation, development of effective hedging instruments and enhancing the microprudential and macroprudential regimes. Implications for the rest of the world From the perspective of policymakers outside of China, it is important to understand how capital account liberalisation might ‘spill over’ to affect other economies. Four such channels are discussed below, although there are undoubtedly others. Greater exposure to the Chinese financial system If liberalisation has a large impact on the Chinese economy or financial system, it is also likely to have a significant impact in other countries as well. Although China’s economy is already considered able to generate material spillovers onto other economies (International Monetary Fund (2011b)), the process of capital account liberalisation will likely increase its systemic importance even further, by magnifying existing transmission channels, while also creating new ones. Foreign households, businesses and financial institutions will increase the amount and the number of their claims on China, while those in China will do the same with respect to the outside world, thereb y deepening the complex web of financial interconnectedness. If China does hard-wire itself into the global financial system, it will bring important benefits in terms of risk-sharing. Households that purchase Chinese assets whose returns are not perfectly correlated with their own income would be better able to smooth consumption. And foreign banks that  expand in China would diversify their earnings base and potentially enhance their resilience. The flipside of increased interconnectedness, however, is that the global financial system will be more sensitive to shocks originating in China. Increased holdings of Chinese assets, for example, would imply greater exposure to fluctuations in their price. Greater reliance of global banks on Chinese banks for  funding, in turn, would bring about the possibility of a liquidity shortage if those banks were to repatriate funds in response to balance sheet pressures back home.(1) Increase in global liquidity If China’s financial walls are lifted, some of its vast pool of domestic savings will migrate into global capital markets, providing a significant boost to liquidity. The illustrative scenario in Chart 5 suggests that these flows could amount to a substantial share of world GDP. A new source of global liquidity from China could lead to several beneficial effects, particularly during a period where the world’s financial system is becoming increasingly fragmented and retreating into national borders (Carney (2013b)). As well as providing a new source of finance for borrowers, it could lead to a more diversified and more stable global investor base. At the same time, however, a rapid increase in liquidity from China could lead to absorption pressures in some asset markets in the short run, which could lead to a mispricing of risk with adverse consequences for financial stability. Increased global role of the renminbi Greater international use of the renminbi would add another dimension to the global impact of capital account liberalisation. Potential benefits include lower transaction costs and a reduced risk of currency mismatches. But it may also amplify the international transmission of Chinese policy and domestic shocks, of which policymakers around the world will need to take into account. Take the following hypothetical case: a country purchases a large proportion of its imports from China and its currency depreciates against the renminbi. If the prices of those imports are set and invoiced in the domestic currency of that country, the depreciation would not automatically lead to an increase in their price and hence no response in domestic monetary and fiscal policy would be needed.(2) If, however, the imports were invoiced in RMB, then their price would increase in line with the exchange rate depreciation, leading to domestic inflation. Moreover, a country that had no trade with China but whose imports were set and invoiced in RMB — such that the RMB would be a ‘vehicle currency’ — would need to respond to macroeconomic or policy fluctuations in China that affect the exchange rate and feed through into domestic prices of that country. There is a body of literature which finds evidence of these invoicing effects for the US dollar, as the world’s most international currency. Goldberg (2010) finds that for non-US economies, large use of the US dollar in reserves and in international transactions is typically associated with greater sensitivity of trade, inflation and asset values to movements in the value of the dollar relative to the domestic currency. However, as discussed above, it would likely take much longer than a decade for the renminbi to take on a similar role to that of the US dollar today. Global imbalances The literature on the causes and consequences of global imbalances is as vast as it is inconclusive. According to one influential perspective, the large imbalances in current account positions that accumulated over the past decade partly originated in high net saving rates in developing Asian countries (Bernanke (2005). If true, capital account liberalisation in China could potentially help to alleviate these imbalances to the extent that it leads to a reduction in China’s net savings and correspondingly its current account surplus (although clearly the impact of this on overall imbalances would depend on the corresponding adjustment in other countries). This may occur either because liberalisation lowers the incentives for precautionary saving or because it leads to a more flexible and higher exchange rate. But even if Chinese capital account liberalisation were to lead to no reduction in global imbalances, it could still help to lessen some of the adverse consequences relating to these imbalances. There is evidence that reserve accumulation by foreign governments can materially depress the risk-free interest rate in the United States (Warnock and Warnock (2009)) which, in turn, may encourage excessive risk-taking behaviour globally. So to the extent that Chinese capital account liberalisation were to result in a switch in the composition of outflows, away from reserve accumulation by the central bank and towards overseas investment in riskier assets by other Chinese residents, this may reduce some of the downward pressure on government bond yields and related rates i n the United States and globally. Of course, this would bring other challenges. But in the longer term, it could be beneficial for the stability of the international monetary and financial system as a whole. Conclusion If China continues to liberalize its capital account over the next decade or so, it is likely to be a force for development and constancy not just in China but also for the international monetary and financial system. While this process will be companied by new and important risks, it falls to international bodies and national authorities to monitor and take appropriate policy actions to mitigate such risks. This will not be a petty task. As we already know Chinese capital account liberalisation could lead to striking changes in the global financial landscape, policymakers will be facing uncharted territory. In order to succeed, policy cooperation between national authorities is necessary, both to increase understanding of the risks and to develop common policy approaches. Currently the Bank of England is working intimately with the People’s Bank of China regarding the development of offshore renminbi activity in the United Kingdom and will continue to seek other ways to suppo rt a successful integration of China into the global financial system.

Patalogy of the Central Nevrvous System: Multiple Sclerosis Essay

Multiple Sclerosis: Pathology of the Central Nervous System Multiple Sclerosis is an autoimmune disease that commonly found in individuals between the ages of 20 and 40. While men with MS tend to have a faster progressing disease, women are more likely than men to develop it. MS comes in many forms due to the extent of the damage and the amount of lesions, along with how quickly it progresses. All of this collectively forms the MS community today and has resulted in new test methods and forms of treatment developed to both help relieve the symptoms and slow the progression of the disease. This research paper will go through what causes a person to develop MS, what is going on within the body that causes the symptoms people experience, both the objective and subjective findings of MS, as wells as pharmaceutical and natural treatment options. Pathophysiology Multiple Sclerosis is distinguished as a chronic autoimmune disease that results in the demyelination of the central nervous system. The ultimate problem is that myelin within the central nervous system becomes inflamed and scarred which has massive effects on the individual. Huether and McCance (2012) go into great detail about what Multiple Sclerosis is stating that it is a multifactorial disease, meaning that it results when a person is genetically prone to developing MS and then develops a virus in the nervous system. The demyelination and inflammation of the central nervous system is caused by plasma cells, B-lymphocytes, T-cells and proinflammatory cytokines and causes the scarring and the degeneration of axons, which is unfortunately irreversible. Aside from the central inflammation caused by the disease, there is also injury throughout the CNS that is classified as ... ...ve the symptoms associated with the disease. Other, natural options, for people include dietary changes, daily exercise, massage, and herbal remedies to name a few. There are still unknowns about MS, however, there have been great advancements in the diagnosing and treatment of multiple sclerosis that are helping individuals who have the disease every day. References Alnar, O. (2009). Treatment of Multiple Sclerosis. CNS and Neurological Disorders- Drug Targest, 8 (3), 167-174. Cantorna, M. (2006). Vitamin D and its Role in Immunology: Multiple Sclerosis and Inflammatory Bowel Disease. Progress in Biophysics and Molecular Biology, 92, (1), 60- 64. Huether, S. E., McCance, K. L. (2012). Understanding Pathophysiology. St. Louis, Missouri: Elsevier Inc. Wilson, S., Giddens, J. Health Assessment for Nursing Practice. St. Louis, Missouri: Elsevier Inc.

Engineering and National Defense :: essays papers

Engineering and National Defense Francis Dietz, a Government Relations worker for the American Society of Mechanical Engineers (ASME) in Washington, D.C., is calling upon engineers to help our policy makers in making decisions concerning defense research and design. In testimony to Congress given by the Department of Defense Task Force of ASME's Inter-Council Committee on Federal R & D, "†¦an increasing number of peacekeeping deployments to various parts of the globe, combined with relatively stagnant budgets, have combined to put a severe strain on the ability of the Department of Defense to appropriately plan for its future technology needs†¦" (Dietz 34). To further explain this claim of consequence, The group goes on to say, "†¦the basic research of today largely determines the technological advancements of a decade or more from now." (Dietz 34). This article states the importance of funding for national defense. It hopes to inform the reader about how the budget cuts in basic research have left the country vulnerable. In order to defend against the three major national security threats of nuclear proliferation, weapons of mass destruction, and breeches of information technology infrastructure, Congress will need to supply appropriate funds in science and technology (Dietz 34). In writing this article, the author hopes to gather enough support to lobby for more funds. The argument contains all three parts of the logic triangle. Logos is used when he states that a decrease in funding for R & D has made it harder to attract and retain talented engineers. Dietz also uses logos when he quotes Harry Armen saying, "If you don't design and build new systems, then someday when you need something new, there'll be nobody there who knows how to do it." (34). Ethos is found in the people and committees he gathers much of the information in the article. He uses groups like by the Department of Defense Task Force of ASME's Inter-Council Committee on Federal R & D and people like Rep. Julian Dixon as authorities to substantiate his claim. Pathos is used in the form of fear when the consequences of poor funding are realized. The article implies the US is leaving itself open to conventional, nuclear, and cyber attacks. The article was exactly right in my opinion.

Bill Gates: Leader and Role Model Essay

Bill Gates is an effective leader and leadership role model and he is my choice for a role a model. Bill Gates has demonstrated and employed good leadership skills to be a successful business man. He has also demonstrated why he is a good role model for those who want to become leaders themselves. I believe that I share many of the leadership traits with Bill Gates and that those traits will help me in my plan for success. The reasons I chose Bill Gates as my leadership role model are as follows: he is one of the founders of Microsoft and has shown good leadership with the decisions he has made running the company and is also in the same field as my career of study which is programming. Bill Gates has many qualities of a leader, but most notably is the fact that he drove his employees hard and himself harder (Boyd, 1995). Throughout the years Bill Gates has shown his leadership capabilities through his dedication and hard work by the ever growing success of Microsoft. Another example of his leadership ability was when he released Windows 3.0 and won the battle for the first GUI operating system, he did this by keeping his hand involved in all the major, potential competitors to his pet project while also continuing development of his own product (Boyd, 1995). A few of the characteristics of an effective leader are knowing the industry in which you plan to work, building your team so that you have sufficient help to accomplish what you set out to do, and most importantly develop a vision and solid goal so the people that work for you know what they are working towards (Hill, 2009). Bill Gates has these traits as well as many more such as being motivated, being intelligent, and being hard working. In his earliest days developing DOS he would joke about what he called his seven-hour turnaround: leave the office late at night, go home, eat, sleep, and be back in the office only seven hours later, and he was proud of it (Boyd, 1995) this just goes to show how hard working he was. My own personal strengths that I have noticed are math, reading, technology (Cook, Week 2 CSI Summary, 2011), and being logical when it comes to problem solving (Cook, Personal Profile(Week 2 Journal Entry), 2011) which I believe I share with Bill Gates. The reasons I believe that these personal strengths will help me to succeed are that it will make it easier to solve work related problems because of my logical thinking process (Cook, Personal Profile(Week 2 Journal Entry), 2011). Also these strengths are an ideal match for the career path that I have chosen with is computer programming. In the field of programming you need to be efficient in all of these areas in order to succeed. Critical thinking is going to play a big part in my plan for success; it will help me to improve upon myself and to make better decisions, not only in my personal life but in my career as well. It will help me to not only know what company I should work for, but also provide me with the best way to tackle particular projects at work. Leadership skills will also play a big part in my plan for success by making it easier to accomplish my goals and giving me more options for my career. By having leadership skills I won’t be limited to just being a programmer I could in fact be a lead programmer heading up and directing an entire team. Accountability will help me to increase my chances of completing my goals of having a higher paying job that I love, like leadership skills will, but in a different way. It will make me more responsible because I am taking accountability for my actions whether it is positive or negative results. So by employing motivation, intellect, and hard work along with other leadership qualities Bill Gates has made Microsoft the company that it is today. So, with a little determination, hard work, and know how anyone can be like Bill Gates and create a thriving company. So in conclusion we should all strive to be like Bill Gates and be just as motivated and hard working in everything we do. References Boyd, A. (1995). Smart money: the story of bill Gates. In A. Boyd, Smart money: the story of bill gates. (pp. 9-26). Greensboro: Morgan Reynolds Inc. Cook, W. (2011). Personal profile(week 2 journal entry). Rockford. Cook, W. (2011). Week 2 csi summary. Rockford. Hill, C. (2009, April). Daily news. Retrieved August 14, 2011, from NYDailyNews.com: http://articles.nydailynews.com/2009-04-04/news/17928884_1_leader-understands-achievable Serrano, G. (2009, April). The gates’ leadership. Retrieved August 14, 2011, from Trends Updates: http://trendsupdates.com/the-gates%E2%80%99-leadership/

Where is Croydon’s CBD?

A CBD is a central business district of a town/city. This is near to where the city first developed. The obvious characteristics of a CBD are many buildings grouped together. There will be many shops, restaurants and offices. Also there will be some pubs other high rise buildings and entertainment of some description (Cinemas, arcades etc). There will be a wide range of transportation that takes you into of very close to a CBD, in Croydon, trams, trains and buses all come into the CBD. There are also car parks in the CBD to allow access to cars. I expect the following things to be in or near Croydon CBD: * Offices * High rise buildings * Shops * Main roads * Tran stations/bus stations * Old houses * Factories I have shown where I expect Croydon's CBD to be on the base map. I have also chosen categories these categories are: * Retail outlets * Banks and financial services * Restaurants and fast food outlets * Public buildings/ offices * Recreational I have seen that the people driving cars are mostly from the south of Croydon and people coming by public transport are mostly from the north. Businessmen prefer to use their cars or a faster method of transport such as train to commute to work with. The poorer people from the north are mostly using public transport. Unit 2 The services around Croydon are unevenly spread throughout. There are three main shopping retail areas where many people come; these are, The WhitGift Centre, Drummond Centre, and North end/ High Street. I have shown on the map where these places are. Many people would agree that the WhitGift centre / North end are the centre of Croydon. The restaurants and food establishments are situated throughout the centre but the bigger restaurants are located in the south of Croydon. Other restaurants are along George Street and Surrey Street. Both have access via the car but only in the evenings. They also have reasonable access to public transport. Most offices are situated east of Wellesley Road. This is because most access from the south is more accessible on Wellesley road and the wealthy people will be coming from the south to work in the offices. The bigger eating restaurants are located towards the south of Croydon as well because the wealthier people want to eat out. The poorer people would cook their own food. The transport methods into Croydon are: Cars – they can park in the big car parks located towards the south. These car parks can be more easily access from the south because of the roads. If cars where to come from the North they would have to drive all the way down, past the car parks, onto the main road and then drive back up to the car parks. People from the south drive straight in. Train – Fairly even access for all areas. Buses – There are many bus routes to Croydon from the North. There aren't many from the South though only 1 comes to Croydon from Sandstead and 2 from Selsdon etc. there is a poor service of buses from the South. Unequal provision. Trams – Trams come from the areas which lack other modes of transport. New Addington and Wimbledon are good examples. The transport differs for a good reason. Cars come mostly from the wealthier people who can afford more who live in the south. Bus routes from the south are poor because of this. Wealthy people wouldn't want to come on the bus with other people so they would just drive into Croydon. The car parks are located to the south of Croydon and have easy access from roads coming from the south. This makes it easier for the wealthy people coming from the south to get into Croydon. The buses vary a lot because more people would come from the North because generally they are less wealthy and would need to use public transport they do not own cars. There are many more bus services running from the North so they can accommodate the people coming from the North. Overall the large number of bus services for some areas cancels out the lack of tram services in the same place. Thornton heath has 9 bus routes that will take you into Croydon but does not have any tram routes taking you to Croydon. Unit 3 The bigger retail outlets such as the WhitGift Centre and the Drummond centre have easy and fair access to all because it is in the centre of Croydon. However places where you can eat (restaurants and fast food shops) are spread unevenly throughout Croydon. Fast food shops are mostly found in the centre of Croydon and to the North. Main expensive restaurants and places where you can drink are located to the south of Croydon off the main roads. This allows for the richer south to drive straight in and eat food. The location of these restaurants also link in to the whereabouts of banks and building society's which are also located to the south, off of the main road. This is so that the wealthier south can drive in at night, park the car quickly just outside the bank, withdraw cash and spend it in the restaurant. The smaller fast food shops have been located in the middle of Croydon and towards the north because many shoppers will come into the shop and get food quickly because they haven't got the time and money to eat in a restaurant. In conclusion the retail shops are mostly situated evenly in the middle of the CBD. Restaurants are located more to the South of Croydon Banks and financial buildings are located off of main route ways and roads Offices are mainly located in the east of Croydon on Dingwall Road. I have also made maps to show routes of abled and disabled people to compare them to see if they are equal. The hypothesis does say that that it has equal access to all groups of people. Unit 4 The hypothesis says that Croydon has equal access to services from all groups of people. This means that all people can get to wherever they desire in Croydon as such. This means that it wouldn't matter if they are disabled or not, they can still get to the same place as an abled person. If you look back into unit 3 where I constructed the maps to show abled and disabled people's routes. My conclusion is that all people can get around Croydon pretty easily. Disabled people can get to the same destination but it might take a little bit longer. When you look at my work in unit 2 it shows that the provision of transport is unequal but the population of Croydon is also unequal. What we see in Croydon is an answer to that inequality because the different areas have allowed for different methods of transport.

Novel using Frankenstein as an Example Essay

However the horror itself needs to be complimented with one of the most important part your gothic novel, this being some form of a supernatural event or otherwise inexplicable event. This could include ghosts or giants walking, or inanimate objects such as a suit of armour or painting as recognised in Castle of Otranto † it fell crushing his limbs†. In the case of Frankenstein it can be explained but it still a supernatural event. â€Å"I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. â€Å", Shelley not only uses this as a main plot point to drive much of the issuing events, with in this case speaking in a sterile scientific manor, but also to shine light on some of the ethical issues of her time, mainly advancements in science and issues such as bring life back to â€Å"inanimate† tissues. It symbolises for her the fact that science could be taken to extremes, and the events after indicate this. These events are often preceded by a vision. You may want to use this before some form of death. In chapter 5 there are no real disturbing dream visions, a better example can be seen in other gothic novels, and I will used The Castle of Otranto, this includes the omen that â€Å"That the castle and lordship of Otranto should pass from the present family, whenever the real owner should be grown too large to inhabit it. † or any phenomenon that may be seen as a portent of coming events other than in some way or Victor’s dream of Elizabeth death. , an omen that it is soon to be his time to die while at every turn the women are put into distress and a epitomising the feel that all will happen in an almost omnipotent fashion will come to its end. This should be included into your novel in some shape or form to give it a more gothic feel overall and in many cases it relates to the supernatural events to come. Women should partake in two main forms to extenuate the gothic; firstly they should at some point during your novel be in some form of distress. It should contain an appeal to the pathos and sympathy of the reader, the female characters should face events that leave them fainting, terrified, screaming, or sobbing. A lonely, pensive, and oppressed heroine is often the central figure of a gothic novel, so her sufferings are even more pronounced and the focus of attention. This can be seen by the threat made to Elizabeth’s life through the dream in chapter 5. You could increase this more because the women are often abandoned, left alone (either on purpose or by accident), and have no protector at times. Elizabeth is left in Geneva alone with the monster (even if only in victors mind) wanting to hunt her down and kill her. You could use this to great effect and continue it to a degree that that the women should be threatened by or with the presence of a tyrannical male, this could range in your novel from a king, lord of the manor, father, or guardian, to demand that one or more of the female characters do something intolerable. The Monster howls in rage and utters the ominous words: â€Å"I shall be with you on your wedding night. † All the while it s rain outside with another choice to creating horror and suspense with metonym in the case referring to the darkness of the situation. Using threading tones and the fact that he â€Å"shall† implying that the wedding day will be in no way pleasant. The woman may be commanded to marry someone she does not love (it may even be the powerful male himself), or commit a crime. This bring about examples of the next gothic case in point with most of the book contain much overwrought and tense emotions which often are highly sentimental. This tool should be used to create various emotion ties with your protagonist and the reader, often in the case of gothic novels the sensation of impending doom and gloom, however it can also be used for exultant situations as well, as in Frankenstein chapter 5 with â€Å"I had desired it with an ardour that far exceeded moderation; but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart. â€Å", Shelley uses specific language such as â€Å"breathless horror† to symbolise the overwrought sense of disgust he felt, filling his heart suggesting that it not only hurt his senses but was a major blow to his spirit. However all of this means very little if you fail to adhere to one element that must be true if you aim is to create a truly gothic novel and the is vocabulary and syntax of the gothic writing; this is of the utmost importance The constant use of the appropriate vocabulary to set creates the atmosphere of the gothic. This includes â€Å"I took refuge in the courtyard belonging to the house which I inhabited; where I remained during the rest of the night, walking up and down in the greatest agitation, listening attentively, catching and fearing each sound as if it were to announce the approach of the demoniacal corpse to which I had so miserably given life. † With settings and places more suited to the time such as a courtyard, however using less common words such as greatest agitation to denote more of a tone of authenticity and demonical corpse (never referring the victors creation as a human or even some form of humanoid) standing for deeper emotions than just a monster. However that is not all that it requires for gothic writing, include the way that questions are presented â€Å"with infinite pains and care I had endeavoured to form? † which could be translated as I had work hard to form. I recommend therefore that you must really acquaint yourself with the general genre if you have not already and I recommend both Frankenstein and The Castle of Otranto which both brilliant representations of not only language but the points that I have already mentioned. Finally I would sat that in order for you book to match that of Shelley’s you may want to include some issues surrounding ethical issues at the time, and as an example think of the issues surrounding the other title of Shelley’s novel being â€Å"The Modern Prometheus† this in the case of Frankenstein is the issues surrounding playing god. This brought about by greater scientific and medical advances in her time. You may use this to make your story to bring about a deeper meaning than that just of a ghost story. To conclude, I hope that the guidelines that I have provided will help you succeed in you overall goal of creating a true gothic novel. This can be easily achieved by following the simple process of metonymy of gloom, tragic females, tyrannical males, supernatural events, overwrought emotion and an ominous dream. It may seem like a daunting task however I will always offer more support and advice if you feel that you need it and I hope to read your novel and give my opinion on it, which I am sure will be great. Yours Sincerely Dr M. Yellehs   Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Literary Translation as a Creative Act Essay

Literary translation implies the translation of all genres of literature, which include prose, drama and poetry. Literature is described as ‘an apparently nebulous body of knowledge in oral or written form, an imitation of life, which reflects civilization and culture, and which covers every angle of human activities-culture, tradition, entertainment, information among others. ‘ It is one of the great creative and universal means of communicating the emotional, spiritual and intellectual concerns of humankind. Literary translation has to do with translating texts written in a literary language, which abounds in ambiguities, homonyms and arbitrariness, as distinct from the language of science or that of administration. Literary language is highly connotative and subjective because each literary author is lexically and stylistically idiosyncratic and through his power of imagination, he uses certain literary techniques such as figures of speech, proverbs and homonyms through which he weaves literary forms. The literary translator is therefore the person who concerns himself with translation of literary texts. A literary translator generally respects good writing by taking into account the language, structures, and content, whatever the nature of the text. The literary translator participates in the author’s creative activity and then recreates structures and signs by adapting the target language text to the source language text as closely as intelligibility allows. He needs to assess not only the literary quality of the text but also its acceptability to the target reader, and this should be done by having a deep knowledge of the cultural and literary history of both the Source and the Target Languages. Language and culture are closely related and one is indispensable to the other. In fact, language acquires its meaning from the country’s culture. A single language may cross several culture borders. There are generally problems in the translation of cultural words in a literary text unless there is a cultural overlap between the source language and the target language. It is not enough for a translator to know what words are used in the target language; he must also make the reader understand the sense as it is understood by the reader of the original. For instance, in a text where there is a cultural focus, there can be translation problems due to the cultural gap between the source and the target languages. The meaning of a single word or expression is largely derived from its culture. Therefore, translation, being a simple linguistic process, a cultural understanding comes into play because the translator is supposed to produce equivalence and where this does not exist, problems occur. The translator is expected to creatively exploit the altered cultural, linguistic and literary context in order to realize the different potentials of the target language in an act or literary creation since translation is an intercultural activity. Linguistically, each language has its own metaphysics, which determines the spirit of a nation and its behavioral norms, and this is what is known as linguistic relativity. Language directs our intellect and even our sensory perception. Since words or images may vary considerably from one group to another, the translator needs to pay attention to the style, language and vocabulary peculiar to the two languages in question in order to produce an ‘exact’ translation of the source language text. Thus while translating something from a language to other, the sense and the behavior of the sentence gets changed obscurely. So as to carry the that sense and the behavior of the sentence the original author meant, the translator himself need to be creative, with a good knowledge of both languages, the one translating to and from.

Case Analysis Essay Example | Topics and Well Written Essays - 750 words - 2

Case Analysis - Essay Example These are perceived as the depictions that have seized them, altering their psychological composition into something damaging to their wellbeing, and yet, advanced by society. For instance, it appears to be slender is an objective to a large number of females, and as Susan Bordo indicates, it is the consequence of advertisements and a public representation of females sustaining a number of roles, including that of the sexually suppressed and that of server. Generally, Hunger as Ideology highlights her significant attempt to uncover, educate, and illustrate past and current behaviors, eating habits, and social influences on both males and females. This paper is a case analysis of Susan Bordo’s Hunger as Ideology. The paper will highlight my views in support of the ideas from the article. Also, the paper will make use of three evidences of advertising and several quotes from the article to support the ideas. Bordo asserts, â€Å"Mass imagery has an unprecedented power to instruct.† This means that the capacity to broaden influence to a mass produces expected outcomes, outcomes which recommend the correct way, the only way, which is usually the most widespread influenced way. She goes on to claim, â€Å"Women with their eating disorders bring photos of ultra-thin models to their therapists†¦Ã¢â‚¬  (Bordo 140). This is seen as the ideal explanation of mass produced views of ideology. The notion of utilizing magazine pictures of the ultra slim models as stimulators for contentment is the in thing, for example, the Fire and Ice advertisement which contained a questionnare aking women if they were made for Fire and Ice. In the part, Food and Love, the author illustrates how females display their affection for others by preparing dinner or baking for other people. For example, the use of the catchphrase â€Å"Nothing says ‘Cookie, I love you’ like Nestle’s Toll House Cookies Do.† is employed to emphasize this point (Bordo 159). Even though

Strategies for Parent Training in Families of Children with Autism Research Paper

Strategies for Parent Training in Families of Children with Autism - Research Paper Example As parents start the journey into the autism world, they are always faced with the challenge of understanding why their children are not able to develop normally. They start asking myriad questions that they cannot easily find answers to. When they are not able to cope with the stress, it becomes very difficult for them to help and raise their children normally. Researchers have shown great interest in the role of parental involvement in managing the condition. The main question in such studies has been on the best strategies to carry out parent training to facilitate behavior change and impact on the social skills of both the parents and the children with autism. Although previous studies have shown that parental training improves and influences outcomes in both the children and parent, there is still the need to explore how different strategies impact on the behavior of the parents and children.AutismRogers (2011) defines autism to be a childhood disordered that affects the normal development of the child. The condition has also been defined as a developmental disease that affects the verbal and non-verbal ability of children while also impacting on their social interaction capability and educational performance. It appears during the first three years of an individual’s life. Autism has several symptoms whose severity varies from individual to individual. In children who are aged between one and three years, one of the autistic behaviors is usually the lack of social skills and play development.

Soviet response to the Hungarian revolution of 1956 Essay

Soviet response to the Hungarian revolution of 1956 - Essay Example Only a major and relentless Soviet military incursion quickly put an end to the profound political transformations happening in Hungary, the setting up of the Soviet-ruled administration led by Janos Kadar, and launched the ruthless rebuilding of Soviet rule in the country. This paper discusses the Warsaw Pact and the roots and effects of Hungary’s withdrawal from the pact on Soviet power and alliances. Introduction The Hungarian Revolution of 1956 characterized the unparalleled confrontation to communism in East Central Europe’s postwar history and regarded as one of the most disastrous episode in the series of political reforms after the demise of Stalin and loosening Stalinist rules in the province. The revolution had three separate stages characterized by transition in leadership. Stalinists were deposed on the 28th of October and the administration of Imre Nagy proclaimed its approval of the revolution, a negotiating period was affirmed, and the Soviet army pulled out from Budapest.2 Janos Kadar declared the establishment of the Hungarian Socialist Worker’s Party, and the formation of revolutionary organizations began. On the 1st of November the Soviet heads declared the initiation of the second military intervention.3 The Warsaw Pact and Hungary’s Withdrawal The Warsaw Pact is an agreement between the Soviet Union, Romania, Poland, Hungary, East Germany, Czechoslovakia, Bulgaria, and Albania, which was ratified in 1955 and was formally named ‘The Treaty of Friendship, Co-operation and Mutual Assistance’.4 Supposedly the Warsaw Pact was a reaction to an analogous agreement formed in 1949 by Western Allies, the North Atlantic Treaty Organization (NATO), and the 1955 West Germany’s re-militarization, which raised impending risks to the Eastern nations.5 Even though it was emphasized by everybody that the Warsaw Pact was founded on absolute global equality and joint intervention in one another’s domestic issues, the agreement rapidly became a potent political instrument for the Soviet Union to control its allies and exploit their military might and influence. When Hungary attempted to pull out from the 1956 treaty, Soviet military responded to defeat the rebellion.6 There are several causes and effect of the withdrawal of Hungary from the Warsaw Pact. Hungary was the first among ex-Soviet protectorates to raise the possibility of unilaterally retreating from the Warsaw Pact. Rezso Nyers, the Hungarian Socialist Party Chairman, declared in January 1990 that the country withdrew its membership from the Eastern Bloc and that it planned to encourage better alliances with Central European countries, such as Bulgaria, Romania, Poland, Czechoslovakia, and West Germany.7 Nyers further appealed to the Soviet military to exit Hungary immediately. Afterwards, Budapest made a settlement for the total extraction of Soviet troops by the 30th of June 1991, which was ratified on the 10th of March 1 990, by the foreign representatives of Hungary and Soviet Union.8 Budapest, in 1990 and 1991, was determined in its resistance to the prolongation of the Warsaw Pact. Prime Minister Jozsef Antall proposed in June 1990 that the

Are connectionist models and symbolic models competing or Essay

Are connectionist models and symbolic models competing or complementary appraoaches to artificial intelligence - Essay Example Both these approaches have their supporters who have used them to show the various benefits which can be derived from taking different viewpoint to AI (Minsky, 1991). At the same time, there are those who have said that the approaches are complimentary and do not compete with each other. To justify these statements it is necessary to take a look at each approach to see how it works. The symbolic approach is based on the creation of AI models that work with symbol manipulation. Computation is based on the fact that a symbol or a group of symbols can be arranged in a manner to represent information. Once the order or position of symbols is changed, the information can also be updated to reflect the changing environment. It must be noted that in this approach a symbol can represent any type or nature of information and the symbols can be modified if required (Bader & Hitzler, 2005). Thus a symbol here represents an idea which has certain basic premises but which can be modified by the machine based on experience or intelligent action. This process of symbol manipulation can be very successful if the AI process is being applied to well-structured problems. That means if the symbols are predefined for the AI system, it can modify the associated parameters based on its own experience and manipulation of the symbols (Bader & Hitzler, 2005). This method seeks to replicate the higher order thinking processes of the human mind which has the same ability to modify and learn from experiences as they are collected in a person’s memory. However, this approach has certain failings as well since it is difficult to grasp commonsense reality with this approach. On the other hand, the connectionist models for AI are based on the idea of using a large number of relatively simple units which can handle extremely difficult and

What do you think he would have said is the mission assigned to the Essay

What do you think he would have said is the mission assigned to the people of the United States by God in 2010 - Essay Example His teachings mainly revolved around human rights and reduction of social injustices. He was more of a voice of the poor and wanted political parties to not to include church for their own personal interests (Brockman). According to a survey it was seen that 55% people of U.S.are true followers of religion still many a times conflicts are seen between the government of U.S, churches and other religious groups regarding the actual meaning of Christianity and religious freedom. It has been observed that people may believe in God but they do not remember the actual teachings of Jesus. When we talk about what Romero would say to the people of America regarding their mission by God then it would be spread to a large number of areas because today America has lost its way not only in forgetting the principles of humanity, social justice and equality but they have also forgotten to share happiness and love with each other. Today in U.S., it is seen that people are not much keen to celebrate the holy occasions. If he was living today he would have definitely invited people to celebrate these occasions for they were set by God with the aim to remember the sacrifice their ancestors did in the name of religion. He in his first pastoral letter had invited the Salvadorans to celebrate Easter as it was the coming of the Holy Spirit of love and truth. He would have also called upon the churches existing in America to identify the importance of Easter, for Easter was born from the side of the Christ. Also, reminding them about the main elements of Church which are to create community drenched in love for Christ, accept his preaching and to support Church and the grace of Easter (Romero, The Easter Church). He believed that if Church acts the right way the whole nation can be brought back on the right path. He always wanted church to concentrate on purifying the hearts of people and helping those who

Distribution Channels and Role of Advertising in Marketing Essay

Distribution Channels and Role of Advertising in Marketing - Essay Example Role of Advertising in Marketing Once an organization has finished making a product and distributed it to local retailers, they need to be able to convince the consumer to purchase the product. Unless a consumer is told and informed about a particular product, then it is likely that they will not buy it because they don’t know anything about it. This is why advertising is so important. Advertising is only one part of a marketing campaign, but it is perhaps the most vital. The most common method to do this is through persuasion. Consumers need a valid reason before purchasing a product, so it is important to give them a few. The marketing department of an organization does not just put out advertisements at random; often surveys or focus groups are used to determine how well the advertisement of a product will go down with a consumer. There are many different ways to advertise a product, such as through television, radio, billboards, or even social media. This last method is becoming extremely popular in toda y’s global environment because it is often free and can reach a wide range of people.It is important that any form of advertising is positive, because a bad advertising campaign can have a negative effect on a brand.It can take months and even years for a company to restore its reputation with the public.

Business Law and Ethics Essay Example | Topics and Well Written Essays - 750 words

Business Law and Ethics - Essay Example A number of parents consider themselves obliged to instill virtues of right or wrong in their children. Foundations of personal ethics are built when a parent tells the child that it is wrong to steal and the behavior of the parent has a strong impact alike. Family’s actions contribute heavily to the personal ethics and morality of a child (Pojman & Fieser 56). Religious beliefs, on the other hand, do have special influences on personal ethics. The reason is, religion allows individuals to conform to set moral regulations. There is a promise of reward as a form of motivation for adhering to the â€Å"rules† in religion. Culture is a set of key values, attitudes, assumptions, and norms shared by a group of people (Pojman & Fieser 63). One may have a personal ethos simply because of the culture surrounding. With time the traditions and norms of society may be upheld and ingrained in an individual. As a person grows up in life, ethical standards do change. A number of facts can shift ones ethical standards: experience, emotions, personal understanding, and internal reflection. In the development of an individual, there are diverse experiences that one goes through, this, have a great impact on his ethical norms. Feelings could shift the ethical attitudes of people. As one is overtaken by the time he will have a different understanding o n different issues and he will develop his ethics towards the issues that he understands better off. It feels bad and ashamed when something is done in contrary to our moral code. Similarly, it feels good and proud when something that is coined to our ethical norm is done. The manufacturing company is in grave violation of the principles of ethics. A critical examination is taken on scenario three. First, it is against the principle of consequents, that stipulates the ratio of good or bad an action produces.     

Canadian economics Essay Example | Topics and Well Written Essays - 2500 words

Canadian economics - Essay Example During the first half of 2003, a rapidly appreciating currency cut deeply into net exports in most Canadian traded goods industries. The auto industry was among the hardest-hit sectors. Automotive products have traditionally generated an important trade surplus for Canada, offsetting continuing large trade deficits in most other high-value and high technology manufacturing products. Already, however, the appreciating dollar has reduced Canada's automotive trade surplus by 50 percent (compared to the first half of 2002). Short-run impacts of a higher dollar include both reduced real shipments and shrinkage in the domestic value of Canadian exports (most automotive exports are priced in U.S. dollar terms). Even more important longer-run impacts could include the relocation of new investment to alternative jurisdictions, as Canada's relative cost competitiveness is eroded. If the exchange rate stays at current levels or higher on a longer-run basis, Canada could feasibly become a net im porter of automotive products within 5 years. On average, hourly labor productivity in Canada's manufacturing sector is approximately 15 percent lower than in U.S. industry. Given the current differential in nominal hourly compensation costs between the two countries (hourly total compensation costs in Canadian manufacturing average just over $25 Cdn., whereas total hourly compensation costs in U.S. manufacturing are about $21.50 U.S.), this creates a nominal unit labor cost disadvantage (measured in national currencies) that must be offset by the exchange rate between the two currencies. When the Canadian dollar trades at approximately 72 cents U.S., average manufacturing unit labor costs in the two countries are equalized. If the dollar is above that level, therefore, Canadian manufacturing (on average) faces a unit cost disadvantage that will spark the long-run outward migration of investment and employment (the opposite of what occurred in the late 1990s when the Canadian dollar traded for less than 72 cents U.S.). The Rising Canadian Dollar and its Impact on the Canadian Auto Industry, Testimony of Jim Stanford Economist, Canadian Auto Workers Before the Standing Committee on Foreign Affairs, Senate of Canada, October 8, 2003 http://www.caw.ca/visual&printlibrary/speeches&briefs/briefs/senatetestimonyonthedollar.pdf Is Canada now at risk of catching the Dutch disease What is the evidence When it gains ground against the U.S. dollar, for example, Canadian exporters lose ground because their products become more expensive for U.S. buyers. It's simply harder to compete. Since 2002, Statistics Canada says 189,000 manufacturing jobs have disappeared in Canada. The agency places the blame squarely on the soaring loonie. But some economists say the difficulties of adjusting to a higher loonie will help exporters in the long run, because they've had to take measures to improve efficiency. The days of relying on a cheap loonie to help them sell in the U.S. are long gone. Cheaper U.S. dollars also provide Canadian companies with an opportunity to invest in U.S.-made tools that make them more competitive. Much of the software and machinery Canadian companies

Small hospitality businesses Essay Example for Free

Small hospitality businesses Essay Hotel firms provide products which include tangible and intangible elements that combine into an exclusive combination of production and service. While room provision is a pure service activity, food and beverage functions involve processing and retailing processes. This might signify that the actual delivery of hospitality services may diverge widely and that the benefits derived are associated with feelings or emotions. The repercussions are that consumers use biased and contradictory frames of reference to judge the quality of services, presenting difficulties for the hotel operative in satisfying the customer. Customer prejudice is emphasized in Day and Peters comments that â€Å"Quality is rather like pornography in this respect. We may not be able to describe it easily, but we know it when we see it†. Its ambiguity is amplified because high quality service is often delivered by impulsive and since reacts by hotel staff which cannot simply be practiced or scripted, but are even so an important means of client satisfaction. In order to endure and be successful, a business has to make sure that it is producing the goods or services that the customer wants, that it gets its quality right, and that it brings on time. There is a growing body of evidence which suggests that are straight links with the satisfaction of the server and customer, repeat sales and profits. Heskettet al. implies that quality, repeat usage, profits and investment form a self-reinforcing rotation. As a result, despite the apparently indefinable nature of the hotel product, service improvement can represent an important source of competitive advantage because quality in service delivery can lead to more repeat custom and greater sales revenue. Augmented presentation may also benefit managers and staff whose tangible and intangible benefits include job satisfaction, profit sharing and esteem. Small businesses are imperative to the financial health of both developed and developing countries. Gavron et al. (1998) makes a note of the vitality of the hospitality and tourism sector in this regard, in which low barrier to access generally ensure a steady supply of new businesses; at the same time as unproductive or inefficient ones are going through difficulty. Quinn et al. (1992) remarks on the somewhat low capital investment required to start new small tourist businesses. Entry costs can be abridged even for relatively asset-intensive businesses such as hotels, through leasing or through mortgage/loan agreements. Welshand White (1981) describe as resource poverty the inclination of small hospitality businesses to be short of financial backing and management skill and Gavron et al. (1998) refer to this as the reason why 64 per cent of UK small businesses fall short within four years. In Germany, where an inspection is required before an industrialist can start up in business, the rate is 32 per cent. Specific tourism-related statistics are limited, but, for example, Chelland Pittaway (1997) report that almost 50 percent of restaurants did not endure the first two years in their study. The British Venture Capital Association (1996) makes a note that many small business managers are provoked by life style rather than economic and success issues. While this does not automatically mean that they function to insufficient professional standards, it does simply that they may not be motivated to endeavor further improvement in a business which already produces adequate profits. Eggers et al. (1994) note that businesses either look for stabilization or have an expansion orientation. They categorize a series of central business stages and comment that a business which is thriving at one stage may not have the knowledge crucial to uphold success in others. Thus, although small businesses have a vital part in creating tourist satisfaction, they are neither a homogeneous group, nor able to give constantly high service delivery. Benchmarking Camp (1989) and Zairi (1996) observe benchmarking as a way to contrast organizational practice and produce improvement. Smithet al. (1993) classifies the benefits of benchmarking as: †¢ presenting an organization how to better meet client requirements; †¢ recognizing an organization’s strengths and weaknesses; †¢ Inspiring incessant operational enhancement; and †¢ A cost-effective means of gathering inventive ideas. The key classifications of benchmarking are among internal/external and generic/functional (Zairi, 1992). Internal benchmarking contains the sharing of performance pointers between sections of an organization or between divisions in a group (Cross and Leonard, 1994). External benchmarking involves assessment with challengers or peers working in the same industry (Karlof and Ostblom, 1994). Generic/functional benchmarking looks for comparison against organizations or sectors performing parallel activities or facing comparable problems, not essentially in the same industry (Breiter and Kline, 1995; Cook, 1995). Thus the benchmarking of small hospitality/tourism businesses may possibly involve comparison with other such businesses, or with a certain service characteristic such as customer care, in another business segment, such as airlines. Benchmarking in the hospitality industry Organizations have to attain an overall level of performance in order to be competitive. Categorization and grading schemes and awards such as IiP and Excellence through People can act as external enablers that circuitously sway the performance level of an organization as a yield. All these grading and award systems can be acknowledged as benchmarks signifying how businesses execute against a variety of standards. In theory they make it achievable to perk up both systems and service outputs on a continuing basis. To profit from external benchmarking, small tourism businesses must be inspired to reflect and scan. It is essential that external bodies such as TECS, tourist boards and associations, professional bodies and organizations such as British Hospitality Association participate in presenting the benchmarking procedure as a positive and important support to business efficiency. Local bodies involved in destination identification plans which are harmonious with the future plans for the destination. Management needs to build up award and given the instability in the small hospitality sector, it may be that those small businesses which can most profit from benchmarking are the very ones that are deficient of the assets and partiality to carry it out (Micklewright, 1993). Either way, the benchmarking of small organizations against one another is improbable to make a genuine impact on destination preference and tourist satisfaction. It is also noteworthy that the inadequate examples of benchmarking carried out among small tourism businesses have almost all been carried out by external third parties (Coker, 1996; Department of National Heritage, 1996; Johns et al. , 1996;Johns et al. , 1997). Such studies involve small businesses only to give data to external researchers and then gain from the data; there is no need for them to carry out any lively research themselves. Externally instigated approaches to benchmarking comprise classification/grading schemes and awards, which can likewise be used to gauge the performance of small hospitality businesses and to lift standards. In theory, grading schemes create universal benchmark standards against which the individual small businesses are evaluated. They also supply consumers with important information about hotels and other businesses.