Distribution Channels and Role of Advertising in Marketing Essay

Distribution Channels and Role of Advertising in Marketing - Essay Example Role of Advertising in Marketing Once an organization has finished making a product and distributed it to local retailers, they need to be able to convince the consumer to purchase the product. Unless a consumer is told and informed about a particular product, then it is likely that they will not buy it because they don’t know anything about it. This is why advertising is so important. Advertising is only one part of a marketing campaign, but it is perhaps the most vital. The most common method to do this is through persuasion. Consumers need a valid reason before purchasing a product, so it is important to give them a few. The marketing department of an organization does not just put out advertisements at random; often surveys or focus groups are used to determine how well the advertisement of a product will go down with a consumer. There are many different ways to advertise a product, such as through television, radio, billboards, or even social media. This last method is becoming extremely popular in toda y’s global environment because it is often free and can reach a wide range of people.It is important that any form of advertising is positive, because a bad advertising campaign can have a negative effect on a brand.It can take months and even years for a company to restore its reputation with the public.