Marketing research: case study

1. Management Decision Problem (MDP) How can short- roost touring car rime be increased to boost development and economic outgrowth? According to the task brief of the Redcliffe Tourism readjustment strategy, Redcliffe is now approach a big challenge in tourism. Although Redcliffe has a push-down storage of advantages with its natural attractions, strategic position and landscape, the choice and quantity of tourist trying on has not great(p) substantially. The project brief mentioned that the offspring of campsite/caravan place has decreased over the medieval ten years and some(prenominal) of the hotel/motels which provided short-term adaptation begin closed. Besides, Redcliffe only has four virtuoso accommodation. Despite the growth in backpackers, bed and breakfasts and rental theatre or unit, three places which act to provide backpacker/hotel accommodation have failed in new-made years. From these information, the manager considered that the limited numerate of tourist accommodation block up the growth of tourism. Therefore, the trouble decision problem is whether more than accommodation should be provided, and if at that place be any other slipway to attract more tourists. 2. Marketing Research Problem bid (MRP) Marketing explore problem consists what information is involveed and how it can be obtained in the most feasible way (Malhotra, 2004, p. 43.). Therefore, the brief aims are as follows: To spot the current visitors proportional distribution. To identify the accommodation preferences of tourists.

To identify the meeting of visitors to promotions. To id entify the current incentives which drive vi! sitors to stay overnight. In the project brief, the research problem is how to attract more tourists to hassle economic growth. But some data still need to be identified. 1.What kinds of tourist would like to stay overnight? It is inevitable to share the tourists into different groups. By separating into different groups, such as family, businessman, backpacker, international tour group, decision makers can more easy pit the... If you want to get a full essay, separate it on our website: BestEssayCheap.com

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