How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market

3. - How did Kodak change its strategy to respond to the opportunities and threats in the photographic mood market? In the beginning the strategy followed by Kodak repayable to a cutting and a big market of the written text tomography in paper the photography was: mass payoff to take down production equals; maintaining the lead in technological ontogenesis; extensive product advertising; and the growing of a transnational business to exploit the world market. along nearly(prenominal) years the caller-out operated in monopoly, with a lot of coronation to growth and to unite the position, but the high cost, a obstinate structure do it to adapt to a low cost policy and new products such as the simple to handling 35mm camera or the instant photography, photographic laboratories and new products to recording images. Despite of the more truculent environment the chief administrator Colby Chandler changed the strategy of Kodak in scoreing to increase the competitivene ss and to take some opportunities of the market. The come with focus in 4 run groups: image, teaching systems, health and chemical. In the imaging group the idea was to bilk some necessities in the photographic market, create new and wear products, and improve its position in the film processing market. So, the company had to reduce costs once more and bought some companies (Texas-Based, have Photo Inc.) and formed ventures to create products with the flesh of Kodak (i.e. Matsushita or Chinon). overly it was needed to increase the amount in publicity to contest with other brands such as Fuji. The strategies of Kodak in the other operating groups were basically to acquire companies in order to diversificate the business. That was possible because Kodak has been the drawing card in the photography market for many years, this capability make that was able to pay s in 1985 for... If you want to mend a full essay, order it on our website : BestE! ssayCheap.com

If you want to get a full essay, visit our page: cheap essay